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The design of the new CJ Group Headquarters reflects the ideals and energy of a leading media company that has contributed to Korea's lifestyle and culture for more than half a century. The project contains offices for the CJ Group and production studios for CJ Media and Entertainment. Broadcast programming includes Korea's premier music channel Mnet, the food channel, National Geographic, and myriad of other programs. The headquarters, in the heart of the Digital Media City, is strategically located between fast-growing Incheon, the center of Seoul and in adjacent to a railway that connects Korea with China. The main broadcast studio is one of the largest in Korea. It is equipped with retractable seating that functions as a concert hall, providing a grand venue for showcasing the best talent in Korea. The building has a stainless steel skin with embedded LED'S that transform the building at night, expressing CJ Group's synergistic relationship with world culture.