|KNN MEDIA CENTER
Centum City - Busan, Korea
The KNN Media Center is a new landmark broadcast headquarters and cultural media facility located in Busan’s Centum City. The new HQ will contribute, alongside other recently designed progressive works of architecture, to the definition of Centum City as a new cultural destination for Busan, Korea. Support program includes broadcast and news studios, office condominiums, retail, and a Teddy Bear Museum.
The project’s design explores the streaming nature of broadcast as a fresh and progressive example of informed media reporting. The building presents soft surface geometry at its base allowing visitors to subtly transition between external and internal public programs. Integration with the surrounding context is achieved by both the scale of the building, which addresses a 1:1.8 setback angle requirement and the formal distinction between a podium base and tower. The separation of the slender tower and twisting base creates a tension between the two in where the torquing of the base geometry is in contrast to the weight of the tower mass. Each mass is mutually distinct with regard to enclosure tectonics and spatial description. The variation between transparency and opaqueness presents unique spatial identities for tenants occupying various portions of the open tower floor plate.
The conceptual approach for the KNN Media Center is to design a building that embodies the virtue and youthful energy depicted in KNN’s vast experience of reporting. The new Broadcasting Headquarters will serve as a distinct landmark connected with surrounding public amenities to create a dynamic backdrop to Centum City’s seaport. Its elegant tower proportion and sweeping base surfaces seek to establish a unique urban experience that will impact the future development of Centum City.
Design collaborator is Ilshin Architecture and Engineering.
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